The Public Opinion Lab is capable of the collection and analysis of vast amounts of social media data (over one trillion posts) from social networking sites, blogs, discussion forums, product review websites, and news websites. The POL also leverages software capabilities enabling analyses of the social network structures and information flow as well as the content of the social media conversations.
The Mission
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Become a hub for social media analytics and research for industry and academia
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Serve as incubator for the development of novel analytical and theoretical approaches to “big data” research
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Train communication data scientists equipped with high demand social data analytical skills and an understanding of communication processes
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Provide professional clients top-notch monitoring and advanced analysis services
Capabilities
The Public Opinion Lab offers a variety of basic and advanced social media monitoring and analysis capabilities to benefit our private and public sector partners.