A Competitive Analysis of the Birmingham Television Market
Our team conducted a competitive social media analysis of audience engagement with broadcast television news stations in the Birmingham market identifying content tendencies, audience profiles, and influencers for each station. Actionable insights into content strategies and delivery tactics were derived from analyses.
#BamaBlitz- Social Funding Raising Analysis
#BamaBlitz is an annual, one-day giving campaign that the University of Alabama employs to drive gifts in support of identified student passion projects across campus. Our team used custom data analytics approaches to identify key influencers for reach and engagement, generate a list of leads, and optimize messaging for upcoming campaigns.