The Public Opinion Lab is a state-of-the-art social media analytics lab designed for conducting cutting-edge industry and academic research on the ever-evolving social media ecosystem. Collaborating with corporate and governmental partners, the POL combines communication expertise with advanced social media data analytics to provide practical insights into contemporary issues.
ICORIA Best Paper!: In the first Public Opinion Lab – Health Communication & Biometrics Lab collaboration, Dr. Steven Holiday, Dr. Jameson Hayes, Haseon Park, Yuanwei Lyu, and Yang “Josie” Zhou won Best Paper at the International Conference on Research in Advertising (ICORIA) in Prague, Czech Republic. Their paper entitled “”Consumer-brand engagement and social media influencers: A discrete emotion perspective on influencer marketing strategy using facial expression and linguistic analysis” integrate data collection and computational text analysis in the POL with facial expression analysis in the HCBL.
Beach Happy Study 2022: The Public Opinion Lab and lifestyle brand 30A collaborate on the inaugural Beach Happy Study, a national study of travel and happiness in the U.S. The whitepaper can be downloaded here.
