Public Opinion Lab Homepage

The Public Opinion Lab is a state-of-the-art social media analytics lab designed for conducting cutting-edge industry and academic research on the ever-evolving social media ecosystem. Collaborating with corporate and governmental partners, the POL combines communication expertise with advanced social media data analytics to provide practical insights into contemporary issues. The POL is housed in the Institute for Communication & Information Research of the College of Communication & Information Science at the University of Alabama.

Latest News:

Beach Happy Study 2022: The Public Opinion Lab and lifestyle brand 30A collaborate on the inaugural Beach Happy Study, a national study of travel and happiness in the U.S. The whitepaper can be downloaded here.

Spring 2022 Lab Hours:

Monday:     10:00 – 12:00 pm

Tuesday:    10:00 – 12:00 pm

Thursday:  10:00 – 12:00 pm

Friday:        10:00 – 12:00 pm*


*Friday lab hours will be group trainings. Sprinklr and CrowdTangle trainings will take place from 10 – 11 am.  Leximancer and LIWC trainings will take place from 11 – noon.

Though the lab is open during lab hours, appointments are strongly recommended to ensure availability of lab personnel, equipment and software as the lab can sometimes be quite in demand.

For lab and training requests, please visit the Academic Collaborations page and complete a POL Request.

For all other inquiries, please contact us as